SaaS Metrics & Revenue Intelligence

You can't improve what you don't measure. For SaaS founders, the right metrics are the difference between flying blind and making confident decisions about pricing, retention, and growth. But with dozens of acronyms floating around, from MRR and ARR to NRR, GRR, LTV, and CAC, it's easy to track vanity numbers while missing the signals that actually matter.

This pillar breaks down the essential SaaS metrics and revenue intelligence frameworks every founder and operator should understand. You'll find comprehensive guides on monthly recurring revenue and how to calculate it, net revenue retention and why investors consider it the single best indicator of SaaS health, customer lifetime value formulas with practical calculators, and the core KPIs you should be tracking at each growth stage.

We focus on making these metrics actionable, not just theoretical. Each guide includes formulas, real benchmarks, and clear explanations of what the numbers mean for your business. You'll learn how metrics connect to each other, why a high NRR can offset moderate churn, how LTV-to-CAC ratio reveals whether your growth is sustainable, and what your MRR churn really tells you about product-market fit. Whether you're preparing for a fundraise, building a board deck, or simply trying to understand where your revenue is going, start here.